Marco Bevolo Area: Communication, trend research and cultural studies. Occupation: Design Director, Philips Design Base: Eindhoven, Holland Marco Bevolo is Design Director at Philips Design. He worked since 1999 on the set up and launch of Philips Design CultureScan program, a trend forecasting on going research project investigating cultures, aesthetics and design at global and regional level. He was promoted to Design Director in 2003, and since then has worked in areas of communication trends, cultural trends and media relations. He was born in 1967 in Turin, Italy and graduated in Psychology of Communication from the University of Turin and he is married with Keiko since 1999. He started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on publishing and marketing communication. He was Editor in Chief for "Intervista", an Italian lifestyle editorial spin off from Flash Art. He worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to The Netherlands in 1999 to take up the responsibility of the cultural trend research program at Philips Design. Marco Bevolo has had work published in the Italian book "Nuova Enciclopedia della Comunicazione", as well as in the renowned Japanese design magazine 'Axis' and in the Design Management Review of Boston. He was interviewed on cultural futures, trends and branding by Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. He lectured at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and as module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam. As well as representing Philips Design in relations to major print and broadcast media, he has been regularly invited as speaker and chairman at ESOMAR, ENG and DMI. He is an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan and of MU art foundation at Eindhoven. In his extra curricular activities, Marco lectures in the domain of modern and contemporary art, and serves an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan, of C3 Gallery of New York and of MU art foundation at Eindhoven.